 How to buy the best new car in a battered economy: Think SmallBY
PHILIP POWELL The Business Executive
Not since Henry Ford put the Model T on an assembly line has the auto industry gone through the kind of revolution it is currently experiencing. Hit by high fuel prices and world-wide
demand for oil, forced to meet ever more stringent environmental regulations, faced with a battered US economy, manufacturers are having to rethink the vehicles they make; and quickly, too. Unfortunately new concepts cant be rushed into production overnight, thus many new models are a bridge between yesterdays thinking and tomorrows needs. That doesnt mean theyre unsuitable, only that a buyer seeking fuel economy plus value per dollar should consider modifying his or her driving habits and be prepared to make compromises.
The emphasis now is on thinking small.
Consumers who wouldnt have given up their bulky sedans at gunpoint are taking a closer look at compacts and so-called sub-compacts. Indeed, American car buyers are purchasing small cars in greater numbers than any other vehicle class and the same is true in Canada, although this country has always, proportionately, been more willing to consider sensibly-sized vehicles; the recent, and thankfully ended, SUV fad notwithstanding. In the U.S., small-car sales are predicted to increase by more than 25 percent through 2012; small cars and crossovers are the only vehicles with projected near-term growth. Unfortunately it takes up to two-and-a-half years to bring a car from first sketch to production line, which means that vehicles arriving for the 2009 season were conceived in 2006 at the latest, long before the meteoric rise in fuel prices began. Should the automakers have foreseen the
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